Media and entertainment companies seek a path to profitability and are looking to ad-supported streaming to generate more revenue. Ad-based video streaming services are among the fastest-growing segments of the video entertainment market.
Join us in this webinar to learn how advertising is finding renewed importance as a foundation for the video ecosystem, while consumer habits, attention, and preferences in media consumption continue to shift. Speakers address the challenges in advertising in a fragmented media landscape, share learnings for effective ad spend across mediums, and explore new approaches that make video advertising more engaging, interactive, and transparent.
Parks Associates and Adeia will share research that highlights the growth of ad-supported streaming models, user preferences related to ad-supported streaming, and the advantages and disadvantages of placing ads in traditional versus streaming media
- Jean-Yves Couleaud, Senior Director Advanced R&D, Adeia
- Bhavan Gandhi, Assistant Director, Web & Data SA, University of Illinois Chicago
- Tim Hanlon, Founder and CEO, Vertere Group, LLC