Quality of experience is essential for streamed content. Whether a live sports game, event, or newscast, nothing will turn viewers away more than dropped feeds, constant rebuffering, and high latency. While the industry has come a long way in the past decade, modern viewer behaviors demand continued innovation to keep the experience seamless. How can services best adapt their architectures to support exponentially larger audiences while enabling things like interactivity and personalization? What should services consider when wanting to create a first-class viewing experience across an ever-growing list of devices and platforms?
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