The Adeia Blog

Adeia Takes Giant Steps: Beyond Virtual Try-On Technology: Context-Aware Makeup Assistance

November 4, 2026

Virtual try-on helps consumers choose products. Adeia explores what comes next: context-aware beauty technology that considers the makeup people own and recommends how to use or adjust it as lighting, locations and plans change throughout the day.

The Wireless AI Data Center: Untangling Fiber with Phase-Coherent Terahertz Links

October 28, 2026

AI data centers are drowning in fiber. Adeia CTO Serhad Doken on how optical beat-driven coherence enables phase-aligned THz links between racks.

Rethinking Cybersecurity for the Age of AI

June 30, 2026

Artificial intelligence is changing cybersecurity in fundamental ways, creating new opportunities for defense while introducing entirely new risks. This article looks at the challenges organizations face, from securing AI systems and protecting data to preparing for post quantum cryptography, and why security needs to be built into every stage of the AI lifecycle.

The World Cup’s Most Important Player Isn’t on the Pitch

June 17, 2026

How real-time formation intelligence could help broadcasters, streamers and fans understand the tactical story behind every match.

Advances in Direct-to-Chip Liquid Cooling Integration

May 27, 2026

Adeia will be at ETC2026 presenting new advancements at in direct-to-chip liquid cooling integration designed to address these emerging thermal challenges for AI hardware and compute-intensive applications.

Adeia Heads to ECTC 2026 - Visit Us at Booth #804

May 22, 2026

Adeia is excited to attend the Electronic Components and Technology Conference (ECTC) and showcase innovations helping shape the future of AI and high-performance computing.

Advancing Shared Spaces with Hybrid AR-VR Experiences and Metaverse

May 19, 2026

How hybrid AR-VR experiences could make shared digital spaces feel more immediate, responsive and genuinely connected.

Roth Tech Talk Recap: Hybrid Bonding and Direct-to-Chip Cooling with Roth Capital Partners

May 14, 2026

Adeia recently joined Roth Capital Partners for another in-depth Tech Talk focused on two of the most important technologies shaping the architecture behind semiconductor applications: hybrid bonding and direct-to-chip cooling.

AI is Changing E-commerce in Fundamental Ways

May 7, 2026

How agentic AI is reshaping online shopping, from product discovery and purchasing to fulfilment, logistics and delivery.

Adeia Paves a Technological Path for Making Games More Enjoyable

April 29, 2026

Video games are the most dynamic form of entertainment today. Adeia is a pioneer in interactive media, and has been actively inventing new ways to improve game-playing interaction.

Skipping the Trip to the Uncanny Valley with Generative AI

April 22, 2026

Gen AI is already being used to create commentary – and commentators – for all kinds of video, leveraging sophisticated architectures like generative adversarial networks (GAN), latent diffusion models, and hybrid approaches that combine multiple synthesis methodologies. The types of video include explainers, how-to’s, unboxings, and more. This commentary, originally audio-only, is increasingly delivered by AI-generated graphical characters. Examples of this could be found in abundance at CES 2026.

Innovation in Motion: Adeia and the Future of Connected Vehicles

April 2, 2026

The modern car is rapidly evolving beyond transport into a connected, software-driven experience. Advances in electrification, infotainment, and personalisation are reshaping how drivers interact with vehicles. As OEMs explore new ways to add value, companies like Adeia are tackling complex data and interface challenges to create safer, smarter, and more intuitive automotive experiences.