Adeia’s participated in this year’s Augmented World Expo (AWE) to highlight its dedication to advancing research and development (R&D) in the XR industry, particularly in the realms of augmented and virtual reality technologies. Adeia showcased its cutting-edge innovations designed to enhance the immersive experiences of users worldwide.

Event Summary & Takeaways 

The 2024 AWE was themed around "The Future of Immersive Experiences," focusing on how new technologies are transforming the way we interact with digital environments. Here are three key takeaways from the event and their implications for the industry and Adeia’s strategic goals:

• Integration of extended reality (XR) technologies: The expo emphasized the growing integration of XR technologies in various fields, making digital interactions more immersive and interactive. This aligns with Adeia's commitment to pushing the boundaries of digital entertainment.
• Advances in haptics and sensor technology: Significant advancements in haptics and sensor technology were highlighted, indicating a future where physical sensations and movements are seamlessly integrated into digital interactions. Our own research focuses vision-based interfaces and haptics to improve how users interact with virtual worlds, offering more dynamic and reactive experiences.
• The rise of Infinite Screens technology: The concept of Infinite Screens, which allows users to interact with multiple virtual screens through AR glasses, was a major highlight. Adeia's development in this area enables users to manage multiple interfaces more efficiently, enhancing engagement and interaction.

Presentation Recap 

At the show, I delivered a presentation titled “Emerging Roles of XR.” I explored how the continuous improvement of XR hardware and the integration of new sensors are transforming media consumption. I also discussed several of our key inventions and prototypes that leverage XR technology to enhance user experiences.

I highlighted the emergence of hand tracking as the new standard for XR input, emphasizing its natural feel but also acknowledging the challenge posed by the lack of haptic feedback. To meet this challenge, I introduced an innovative solution that uses objects in our environment as interactive buttons to provide a more natural and tactile experience.

Additionally, I addressed the potential of AR to enhance 2D content, making it more immersive by integrating it into the user's living room environment. VR, despite its limited field of view, can be optimized by guiding users' attention to the most interesting parts of a scene, ensuring a more engaging and focused experience.

Ambient AR and Infinite Screens

We exhibited two key technologies, Ambient AR and Infinite Screens, during AWE 2024. These technologies are crucial for the industry as they enhance the immersive and interactive aspects of digital interactions, providing users with more engaging and functional experiences. The innovations presented by Adeia demonstrate our dedication to advancing the frontiers of digital entertainment through cutting-edge R&D.

Adeia's presentation on Ambient AR technology, which extends two-dimensional video content into three-dimensional environments, showcases how XR can transform traditional media consumption into fully immersive experiences.

For more information, visit Adeia’s website and follow us on social media. Download our latest technical paper and related videos for a deeper dive into our innovations.